Which mistakes should I avoid when registering as an Amazon seller?


Becoming an Amazon seller in the United States can be a lucrative venture, but navigating the registration process requires careful attention to detail. In this comprehensive guide, we will delve into the common mistakes that sellers often make during the registration process and provide valuable insights to help you establish a successful and sustainable presence on the Amazon marketplace.

Prioritize a Safe Process: Preventing Avoidable Errors Leading to Suspensions

One of the most critical aspects of registering as an Amazon seller is ensuring a safe and compliant process. Amazon takes its policies seriously, and any deviation can result in account suspension. To avoid this, sellers should:

a. Thoroughly Read Amazon's Policies: Familiarize yourself with Amazon's rules and regulations to ensure compliance. Ignorance of these policies can lead to unintentional violations.

b. Provide Accurate Information: Double-check all the information you provide during registration. Inaccurate details, such as business information or tax identification, can lead to complications down the road.

c. Avoid Prohibited Products: Ensure that the products you plan to sell comply with Amazon's guidelines. Selling restricted or prohibited items can result in immediate account suspension.

d. Understand Intellectual Property Rights: Respect intellectual property rights and trademarks. Unauthorized use of copyrighted material can lead to legal issues and account suspension.

Unique PC Fingerprints, IP Addresses, Addresses, Phone Numbers

Amazon employs advanced algorithms to monitor seller activity and prevent fraudulent practices. To maintain a legitimate and credible presence on the platform, sellers should pay attention to:

a. Unique PC Fingerprints: Avoid using the same device for multiple seller accounts. Each account should be associated with a unique device to prevent suspicion of fraudulent activity.

b. IP Addresses: Amazon tracks IP addresses, and using the same IP for multiple accounts may trigger alarms. Ensure that each account has a unique and dedicated IP address.

c. Addresses: Use distinct business addresses for each seller account. Amazon may flag accounts that share the same address, assuming they are connected in a way that violates its policies.

d. Phone Numbers: Provide unique phone numbers for each account. Amazon may use phone verification to confirm your identity, and using the same phone number for multiple accounts can lead to complications.

Higher Immunity from Reviews and Blocks with Original US Accounts

Building trust with Amazon and its customers is crucial for long-term success. To achieve higher immunity from reviews and blocks, consider the following strategies:

a. Establish Authenticity: Create original and authentic US-based seller accounts. Avoid purchasing or using pre-existing accounts, as this may lead to credibility issues and potential blocks.

b. Build a Positive Track Record: Focus on providing excellent customer service and delivering quality products. A positive track record reduces the likelihood of account reviews or blocks.

c. Follow Amazon's Review Policies: Avoid engaging in practices that manipulate reviews, such as incentivizing customers for positive feedback. Amazon has strict review policies, and violations can lead to account suspension.

d. Respond Promptly to Customer Inquiries: Timely responses to customer inquiries and concerns demonstrate your commitment to customer satisfaction, reducing the chances of negative reviews or account blocks.


Successfully registering as an Amazon seller in the US requires a combination of attention to detail, adherence to policies, and commitment to providing a positive customer experience.

By avoiding common mistakes and following best practices, you can establish a reputable presence on the platform and maximize your opportunities for success. Remember, the key to long-term prosperity lies in building a trustworthy and compliant business that aligns with Amazon's guidelines.

At Mr Jeff, we understand the complexities of the Amazon registration process and offer specialized services to assist you in navigating every step seamlessly. Our team is dedicated to ensuring your registration is smooth, compliant, and optimized for success. 

If you're looking for expert guidance in US Amazon Seller Registration, feel free to reach out to us. Your success on the Amazon marketplace is our priority, and we're here to support you on your e-commerce journey.

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