Case Study: Reinstating an Amazon Account Suspended for Inauthentic Items

Amazon suspended the seller’s account and froze $20K. Here’s the strategy we used to reinstate the account.

The Challenge

In March 2025, a seasoned Amazon seller specializing in household goods faced a sudden and severe setback: their seller account was deactivated due to a Section 3 violation, with Amazon citing concerns over potentially inauthentic products.

Compounding the issue, over $20,000 in funds were frozen, and initial appeals, complete with valid invoices and supplier documentation, were swiftly rejected by Amazon's Seller Performance team.

Amazon Inauthentic Suspension (Deactivation Notice)

Our Approach

To resolve this case, we applied our proven multi-level strategy.

🔍 Step 1: In-Depth Case Investigation

Our team began by meticulously reviewing the client's account history, suspension notice, and previously submitted documentation. We identified that, despite the legitimacy of the invoices, Amazon's automated systems and initial reviewers failed to recognize their validity, a common occurrence in inauthentic suspensions.

📄 Step 2: Crafting a Comprehensive Appeal

Recognizing the need for a robust and detailed response, we developed a strong Plan of Action (POA) that:

Appeal for Amazon Account Reinstatement

📈 Step 3: Escalation to the Better Business Bureau (BBB)

When the initial appeal did not yield results, we escalated the matter by filing a formal complaint with the BBB. This strategic move aimed to bring additional scrutiny to the case and prompt Amazon to conduct a more thorough review.

🏆 Step 4: Executive-Level Escalation

Understanding the gravity of the situation, we proceeded to escalate the case to Amazon's executive leadership. We prepared a concise yet comprehensive summary of the case, highlighting the seller's adherence to Amazon's policies and the unjust nature of the suspension. This direct communication with Amazon's higher management was pivotal in garnering the attention the case required.

The Result

After nearly two months of persistent effort and strategic escalation, our client received the much-anticipated notification: their Amazon seller account was reinstated, and the previously frozen funds exceeding $20,000 were released. The seller resumed operations with a reinforced understanding of Amazon's compliance requirements and a fortified strategy to prevent future suspensions.

Account Reinstated (Reactivation Notice)

After a successful reinstatement, the client left a 5-star review on Trustpilot, highlighting our professionalism, fast turnaround, and clear communication throughout the process.

➡️ View All Reviews

Client Review

Conclusion

This case shows how powerful a well-structured, multi-level strategy can be when dealing with complex Amazon suspensions. By combining strong documentation, smart appeal writing, and the right escalation steps, we successfully reinstated the account.

It’s a clear reminder: with the right support, even the toughest cases can be resolved.

Need Help Reinstating Your Amazon Account?

Get a team of professionals on your side and get your Amazon account reinstated fast.

✅  Expert Team: Work with former Amazon Seller Performance staff and seasoned sellers who understand the system from the inside.

✅  Tailored Solutions: No templates. We write custom appeals that address your specific suspension reason, backed by solid documentation.

✅  Full Support: You’ll get a personal manager who will guide you through every step of the process.

✅  Unlimited Revisions: We work on your case until your account is fully reinstated — no matter how many submissions it takes, and at no extra cost.  

📍 Get a free expert case review

We’ll analyze your case, identify the real reason for your suspension, and tell you exactly what it takes to get reinstated.

Get consultation
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