How to Sell on Amazon: A Comprehensive Guide for Beginners


Embarking on your journey as an Amazon seller is an exciting venture, but the process can seem daunting for beginners. Fear not! In this comprehensive guide, we'll walk you through the step-by-step process of becoming a successful Amazon seller, from creating your Seller Central account to optimizing your product listings and monitoring your performance.

1. Create a Seller Central Account:

The first step in selling on Amazon is creating a Seller Central account. Here's what you need to do:

a. Choose Your Selling Plan: Decide whether you want to go with an Individual or Professional selling plan.

b. Register and Provide Necessary Information: Use your Amazon customer account email or a separate business email to register. Ensure you have a bank account, internationally chargeable credit card, government-issued ID, tax information, and a valid phone number.

2. Configure Your Seller Central Account:

Once registered, your Seller Central account becomes your central hub for managing your Amazon business. Before you start listing products, configure your account by reviewing and adjusting the following:

a. Public Seller Profile: Make sure your seller profile reflects your business accurately.

b. Payment and Business Information: Confirm and update your payment details.

c. Shipping and Returns Settings: Set up shipping options and return policies.

d. Tax Information and Settings: Ensure your tax information is accurate and up-to-date.

e. Notification Preferences and Login Settings: Customize how you receive notifications and secure your account.

f. User Permissions: If you have a team, add users with specific permissions for streamlined operations.

3. Enroll Your Brand:

If you own the rights to a brand, enroll it in Amazon Brand Registry to enjoy additional benefits such as better control over product detail pages, access to free tools, and automated brand protection.

4. Understand the Product Detail Page:

Familiarize yourself with the product detail page, where customers find essential information about an item. Learn how to create, update, and match offers to existing product detail pages.

5. Ensure Product Safety and Compliance:

Before listing your products, ensure they comply with Amazon's product safety and restricted products policies. Understand the regulations and policies to maintain customer trust.

6. Find or Obtain a Product ID (GTIN):

Use a Global Trade Item Number (GTIN) to pair your offer with the correct product detail page. This usually involves obtaining a UPC, ISBN, EAN, or JAN.

7. Match or Create a Product Listing:

Utilize the GTIN to match your offer to an existing product or create a new product detail page. Professional sellers can do this in bulk.

8. Price Your Products:

Understand key pricing concepts like competitive external price, featured offer, and lowest Amazon price. Set competitive prices to increase visibility and sales.

9. Monitor Your Performance:

Regularly check your Account Health dashboard to ensure compliance with Amazon's policies. Maintain a good Order Defect Rate (ODR), Account Health Rating, and Shipping Performance metrics.

10. Get Product Reviews:

Encourage positive reviews by accurately representing your products, providing excellent customer service, and utilizing programs like Amazon Vine for eligible brands. Understand the do's and don'ts to avoid policy violations.


Selling on Amazon as a beginner can be a rewarding experience if you follow these detailed steps. From setting up your Seller Central account to optimizing product listings and monitoring performance, this guide equips you with the knowledge to navigate the complexities of the platform successfully.

Remember, consistency, adherence to policies, and a customer-centric approach are key to building a thriving Amazon business. Happy selling!

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