Case Study: Amazon Dropshipping Policy Violation. Account Reinstated on First Submission

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The Challenge

An experienced Amazon seller contacted us after his FBM (Fulfilled by Merchant) offers were suddenly deactivated. The suspension reason? An alleged violation of Amazon’s Dropshipping Policy.

This was a critical blow to his business. According to Jungle Scout data, 61% of Amazon sellers rely on FBM for at least part of their business, meaning an FBM suspension can cut off a large portion of sales overnight.

The frustrating part was that this seller had never engaged in dropshipping. Every order was shipped directly from his garage. He was listed as the seller of record, packaging displayed his brand, and he personally handled all returns. In other words, he was fully compliant with Amazon’s rules.

Before contacting us, he submitted multiple appeal letters to Amazon, explaining the situation. Each one was rejected with the same standard notification: “We received your submission but do not have enough information to reactivate your account.” Despite valid evidence, the format and explanation weren’t strong enough to convince Amazon’s internal team.

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Case Investigation

When our reinstatement experts reviewed the case, we quickly identified why Amazon kept rejecting his appeals:

• Evidence was valid but disorganized – the documents didn’t follow Amazon’s internal review logic.
• Key compliance points weren’t emphasized – the appeals failed to show how the seller met Amazon’s strict definition of dropshipping compliance.
• Appeals lacked professional structure – Amazon receives thousands of appeals daily. If your appeal doesn’t instantly highlight compliance, it risks being overlooked.

This demonstrated that the issue was not with the seller’s operations, but with how the evidence was presented. In Amazon reinstatement cases, even strong documentation can be overlooked if it isn’t organized in a format that resonates with Amazon’s internal teams.

Expert insight: In over 70% of suspension cases we handle, the seller has already submitted at least one unsuccessful appeal. The most common reason for rejection isn’t lack of compliance — it’s lack of clarity and structure.

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Our Solution

To resolve the suspension and maximize the chances of a first-attempt reinstatement, our Amazon reinstatement specialists implemented the following strategic steps:

1. Reorganized and restructured all prior submissions – Every document the client had already provided (invoices, order details, packaging evidence, and return confirmations) was reformatted and presented in a clear, Amazon-friendly structure.
2. Prepared additional compliance documentation – We created supplementary records to demonstrate beyond any doubt that the seller’s FBM operations were fully aligned with Amazon’s Dropshipping Policy.
3. Built a complete, well-structured appeal package – This included a concise and persuasive Amazon appeal letter, properly arranged evidence, and forward-looking compliance guarantees.
4. Strengthened credibility with proactive detail – By anticipating Amazon’s potential concerns, we addressed them upfront, eliminating reasons for further rejection.

This strategic approach was not about sending “more paperwork.” It was about presenting a convincing, evidence-driven reinstatement case in the exact way Amazon’s internal teams expect.

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✅ The Result

The outcome was immediate:

• On the very first submission, Amazon accepted our appeal.
• The seller’s FBM offers were reinstated within 48 hours.
• His account health rating was restored, and no additional compliance actions were required.

Expert note: Sellers often think reinstatement requires endless resubmissions. In reality, a single well-structured appeal has a much higher chance of success than multiple rushed attempts.

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Client Feedback

The reinstated seller shared his experience working with Mr. Jeff:

Expert Tips for Amazon Sellers Facing Dropshipping Violations

1. Understand Amazon’s definition of dropshipping – You must be the seller of record, display your brand on invoices/packaging, and take responsibility for returns. Using another retailer or distributor to fulfill orders violates this policy.
2. Document everything – Keep photos of packaging, proof of fulfillment, and return logs. These are often the strongest evidence in FBM/dropshipping suspensions.
3. One strong appeal beats many weak ones – Each failed appeal reduces credibility. Submitting a professional, well-structured plan of action (POA) increases your chances dramatically.
4. Don’t copy generic templates – Amazon reviewers recognize boilerplate appeal letters instantly. Personalization and specific evidence are essential.
5. Seek expert help as early as possible – Statistics show that over 70% of reinstatement cases we handle are resolved on the very first submission. Sellers who wait until after multiple rejections often face longer resolution times and reduced chances of reinstatement. Getting professional support from the start can save weeks of lost sales and protect your account health.

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Need Help with Amazon Account Reinstatement?

At Mr. Jeff, we’ve successfully reinstated 600+ Amazon seller accounts, resolving suspensions for dropshipping policy violations, inauthentic claims, linked accounts, IP complaints, and more.

If your Amazon account is suspended, don’t waste valuable time with unclear appeals that get rejected.
👉 Get a Free Expert Case Review today and let our specialists handle your reinstatement from start to finish.

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