How to Get Ungated in LEGO on Amazon?

How to Get Approval to Sell LEGO on Amazon - A Detailed Guide for Amazon Sellers

As an Amazon seller, expanding your business and selling profitable products on the platform is a primary goal. However, this can be challenging, particularly when dealing with restricted categories and brands like Lego.

To sell Lego products, you need to be ungated in the brand, which can be a daunting task for new sellers. In this article, we'll explain the process of getting ungated in Lego and how you can sell their products on Amazon.

Why Amazon Restricts Some Brands?

Amazon restricts certain brands due to increasing concerns about counterfeiting and product quality issues within the marketplace. By implementing an approval process, Amazon aims to enforce supply chain requirements and prevent these issues. Since 2016, sellers have been required to provide documentation and demonstrate their eligibility to sell gated brands or categories on Amazon.

Is Lego a Gated Brand on Amazon?

Yes, the Lego brand is gated on Amazon, meaning you need to get ungated in order to sell their products. However, experienced sellers with a good selling history may be eligible for automatic approval.

How to Get Ungated in LEGO on Amazon? - photo 1

How to Check If You're Restricted on Lego?

If you wish to check whether you're restricted from selling Lego products, you can follow these steps:

  1. Log in to your Amazon Seller Central account.
  2. Navigate to the "Inventory" section.
  3. Locate the "Brands" tab.
  4. Search for "Lego".
  5. Check the brand's status. If it says "Requires Approval" or "Apply to Sell", then you're restricted from selling Lego products.

Getting Approved to Sell Lego on Amazon

To be approved, your Amazon account must meet the following criteria:

  1. Good standing and positive seller metrics.
  2. An invoice from an authorized distributor for ten units of a single restricted brand/category product.

You will need to provide Amazon with documentation that proves your eligibility to sell Lego products. This entails:

  1. Submitting an invoice from an authorized Lego distributor that demonstrates your purchase of Lego products.
  2. Alternatively, you can provide a letter directly from Lego that authorizes you to sell their products.

Remember, your invoice needs to be current, with your name and address matching the information in your Amazon account. Additionally, the invoice must display at least ten units of the same product.

How to Get Ungated in LEGO on Amazon? - photo 2


It's important to note that the approval process for selling Lego on Amazon can be complex and time-consuming. If you encounter difficulties getting ungated, our Ungating services can assist you in navigating the approval process swiftly and efficiently, enabling you to sell Lego products on Amazon.

Feel free to seek a consultation from Mr. Jeff’s team for further assistance.

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